When someone in Brooklyn is looking for a restaurant, contractor, salon, daycare, lawyer, or local service, there’s a good chance they turn to Google.

But Google isn't the only place people discover local businesses.

Brooklyn Local is built specifically for Brooklyn businesses and the people who live, work, and spend money here.

So what’s the difference between Google and Brooklyn Local—and why should a business use both?

Google Is Built for Search. Brooklyn Local Is Built for Brooklyn.

Google is enormous. It helps people find information about virtually anything, anywhere.

That’s its strength.

But it also means your business is competing with thousands of other businesses, advertisements, directories, social media pages, and search results.

Brooklyn Local takes a different approach.

Instead of trying to be everything for everyone, Brooklyn Local focuses on one community:

Brooklyn.

The goal is simple: make it easier for Brooklyn residents to discover great local businesses and make it easier for Brooklyn businesses to get in front of local customers.

Google Gives You Search Visibility. Brooklyn Local Gives You Another Place to Be Discovered.

Having a Google Business Profile is essential for most local businesses.

But relying on one platform for your online visibility isn't ideal.

Think of it this way:

The more legitimate places your business can be discovered online, the more opportunities you have to reach potential customers.

Your business can have a presence on Google, social media, industry websites, and Brooklyn Local.

Brooklyn Local gives your business another local online presence specifically focused on the Brooklyn market.

Brooklyn Local Is About More Than a Business Name and Phone Number

A strong local presence should tell people more about your business.

With a claimed and upgraded Brooklyn Local listing, businesses can showcase more information about what they offer, including photos and videos, offers, reviews, inquiries, and other content.

That gives potential customers another way to learn about your business before deciding to contact or visit you.

Get in Front of People Looking for Brooklyn Businesses

Someone searching Google for "restaurants near me" may see hundreds of possibilities.

Someone browsing a Brooklyn-focused website is already in a much more relevant environment.

They may be looking for:

• A restaurant in their neighborhood

• A local home service company

• A preschool or daycare

• A salon or beauty business

• A lawyer

• A fitness studio

• A healthcare provider

• A local retailer

• A professional service

The common connection is Brooklyn.

That's what makes a Brooklyn-focused platform different.

You Don't Have to Choose Between Google and Brooklyn Local

This isn't about replacing Google.

In fact, businesses should continue to maintain their Google Business Profile and other important online profiles.

Think of Brooklyn Local as another piece of your local marketing strategy.

Google = Search

Social media = Engagement

Your website = Your home base

Brooklyn Local = A Brooklyn-focused place for people to discover your business

The strongest businesses don't depend on just one source of visibility.

They build a presence across multiple channels.

Why Claim Your Brooklyn Local Listing?

If your business is already listed on Brooklyn Local, claiming your listing gives you more control over how your business is represented.

Once claimed and verified, you can access your business dashboard and take advantage of additional features available to business owners.

Upgrading your listing can give your business additional opportunities to stand out, including:

• Add photos and videos

• Respond to internal reviews

• Respond to customer inquiries

• Publish your own blog content

• Create special offers

• View traffic statistics

• Get additional exposure on Brooklyn Local

• Be featured on the Brooklyn Local homepage with an upgraded listing

Brooklyn Is a Big Market. Make Sure Your Business Is Part of It.

Brooklyn isn't just a location.

It's a community made up of neighborhoods, families, professionals, entrepreneurs, shoppers, diners, and millions of local transactions.

That's why Brooklyn Local exists.

We're building a place where Brooklyn residents can discover Brooklyn businesses—and where Brooklyn businesses can build a stronger presence in their own backyard.

Google is great at helping people search the internet.

Brooklyn Local is focused on helping people discover Brooklyn.

You don't have to choose one.

Use Google.

Use your website.

Use social media.

And use Brooklyn Local.

The more places your business can be discovered, the more opportunities you create to connect with local customers.

Ready to take control of your Brooklyn Local listing?

Claim your listing, complete your business profile, and explore the features available to help your business stand out.

Your customers are in Brooklyn. Your business should be there, too.